L&S Graduate Blends Local Marketing, Global Technology

Michelle Roach '12 received her Bachelor of Arts degree from the University of Wisconsin - Madison with a major in Spanish Language and Literature.  Ms. Roach is currently the Chief Executive Officer of Promote Local, a company that connects local businesses to social media promoters.  In this video, she shares information about Promote Local, as well as her experience being an entrepreneur.  This interview is part of the College of Letters & Science Career Initiative "Badger to Badger: Steps that Matter" video series. Learn more at go.wisc.edu/lsci