Dayana Kibilds, strategy director at Ologie, joined us to talk about the effect our content has on our DEI efforts. We can have the best of intentions but inadvertently confuse prospective students, particularly our international students, and keep them from feeling welcome at our institution.  

Drawing from examples in secondary education, including UW–Madison, Day’s talk will showcase how traditional admissions content can exclude the very groups we want to include—and it will arm you with the strategies to invest in content. She’ll share her own admissions experience where we’ll see the pain points we have the opportunity to fix for our future students. 

Day is strategy director at Ologie, focusing primarily on enrollment marketing strategy for educational organizations. In her 12 years in the higher education sector, she’s led digital enrollment and fundraising innovation work at Penn State, Cornell, and Western University (Canada). She speaks regularly about enrollment marketing, email strategy, productivity, and stakeholder management at global conferences such as CASE, HighedWeb, Confab, PSE Web, and ContentEd. 

As a lifelong immigrant who has lived in 6 different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help marginalized students access the educational institutions they deserve to be a part of.