Ben Deutsch '85, Vice President of Corporate Communication at the Coca-Cola Company, began his career as a sports reporter after earning a Journalism degree from UW Madison. Mr. Deutsch shares perspectives about knowing what you want to do professionally, social media, diversity, and the importance of finding pre-professional opportunities to work in one's chosen field. This interview is part of the College of Letters & Science Career Initiative "Badger to Badger: Steps that Matter" video series. Learn more at go.wisc.edu/lsci