Roger Gullickson '71, Retired President/CEO of MVP Collaborative, reflects on his career at the helm of one of the world's top experiential strategic marketing firms. He shares some of the twenty-first century skills that students will need to succeed, as well as strategies to build a personal brand. This interview is part of the College of Letters & Science Career Initiative "Badger to Badger: Steps that Matter" video series. Learn more at go.wisc.edu/lsci